eBay Cassini
A plain-English explanation of eBay Cassini, Best Match ranking, and why titles and item specifics still matter.
Cassini is the common seller name for eBay's search and Best Match ranking system. eBay does not publish a simple ranking formula, but sellers can influence visibility through relevant titles, accurate item specifics, competitive pricing, strong photos, seller performance, and listing quality. Listowise focuses on the parts sellers can improve during listing creation: title wording, item specifics, description quality, and publish readiness.
Practical ranking inputs sellers can control
Use clear product keywords in the title, complete item specifics, accurate condition details, competitive price, and strong images.
Avoid keyword stuffing and unsupported claims. Relevance matters more than cramming every possible word into the title.
Seller-controlled listing factors
| Factor | Seller action |
|---|---|
| Title | Use buyer-search wording within 80 characters |
| Item specifics | Complete the fields buyers filter on |
| Photos | Show condition, scale, defects, and details |
| Description | Explain what the buyer needs to trust the item |
FAQ
Is Cassini the official name?
Sellers commonly use Cassini to describe eBay search and Best Match ranking, even though eBay now usually talks about search and Best Match rather than a public formula.
Can Listowise guarantee higher ranking?
No. Listowise helps improve listing quality signals sellers control, but no third-party tool can guarantee ranking.
What should sellers optimize first?
Start with title relevance, item specifics, photos, condition, and price before making smaller description tweaks.
Related workflows
eBay Reseller Inventory Management
A practical eBay reseller workflow for creating listings from photos, assigning SKUs, tracking stock locations, and publishing without losing inventory control.
From Photos to a Stocked eBay Listing
How eBay resellers can move from product photos to an optimized listing, tracked stock location, and publish-ready inventory record.
How to Use eBay Custom SKU for Inventory Location
A reseller guide to using custom SKU, bins, shelves, and stock locations without mixing buyer-facing listing text with internal inventory data.
Listowise vs Vendoo
Vendoo is commonly used for multichannel reseller crosslisting. Listowise is built for an eBay-first listing and inventory workflow.
Listowise
Turn product photos, listing copy, item specifics, inventory location, and publishing into one workflow.